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VideoTech Innovation Awards 2019: SoftAtHome Shortlisted Twice

Colombes, France – October 7th, 2019 – SoftAtHome, a leading software company for Pay TV, connectivity, smart home and analytics, has been selected for the 2019 VideoTech Innovation Awards in two categories:  Next Gen Advertising for its Addressable TV solution and User Experience for its ImpressioTV solution.


Next Gen Advertising

Thanks to AI algorithms, Addressable TV by SoftAtHome provides a unique and secure ad insertion mechanism that respects individual privacy. The solution is transparent for end users thanks to its accuracy. Ad replacements are managed individually giving full and fine-grained control on which ads can be replaced and which cannot. Moreover, the live video editing is carried out within the set-top box and does not need complex backend infrastructure to be deployed by content providers.


User Experience

ImpressioTV is a new user experience solution designed for operators to transform content-centric traditional Live TV into a portal of applications and services, where LIVE TV becomes just one application among others. It empowers subscribers to customize their TV experience, providing access to unlimited applications specifically designed for the TV screen itself, or for tablets and PCs. Subscribers can organize and configure their apps to create their own experience. Live premium TV becomes just one application among others so that operators can become the providers of a full user experience embracing new services around the future smart home. ImpressioTV is an enabler of the new super-aggregator model many operators are embracing.


The VideoTech Innovation awards ceremony will take place at 116 Pall Mall London on the 3rd December 2019.


About SoftAtHome

SoftAtHome creates software for operators to deploy services with the best customer experience for connectivity, pay TV and Smart Home products as well as ability to monitor this experience. Major operators in over 20 million homes across 20 countries use SoftAtHome. The company based in France and Belgium has more than 300 employees mainly in software development. Offices are already in half a dozen European capitals as well as in Dubai, Singapore, and Toronto. More info:


For Press Information Contact:

Marta Twardowska for SoftAtHome


M: +31 621-184-585

T: @SoftAtHome


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