HDR has already come to content and devices; now SoftAtHome is first to market with an independent software solution implementing HDR
IBC 2015, Amsterdam – September 10, 2015 – SoftAtHome, a software provider of home operating platforms enabling convergent services for the digital home, announced today it will demonstrate the first independent STB software product integration of HDR technology to revolutionize video quality. The IBC 2015 demo will be shown on SoftAtHome stand 4A51.
UHD has been a buzzword for the past two years but HDR (High Dynamic Range), is inspiring consumers by drastically improving colour contrasts and is ready to deploy over current network infrastructure. HDR is well known in photography (it is integrated in most smartphones today), its application to video has a major disruptive potential. HDR works for both UHD and HD resolutions and with any frame-rates.
“At SoftAtHome, we believe that HDR delivers a significant improvement in viewing experience, irrespective of screen size or viewing distance” explained Michel Degland, CEO of SoftAtHome. “The next generation of immersive television is coming. HDR is the best way for operators to start delivering the UHD experience right now. I am excited that SoftAtHome will be one of the few independent software providers showing some HDR magic at IBC this year.”
Meet SoftAtHome on stand 4A51, RAI Amsterdam during IBC from 11th to 15th of September 2015.
SoftAtHome is an operator-backed software company delivering the best of connectivity, Pay TV and digital services to the home. Through its SOP product SoftAtHome empowers operators to compete against local competition and global players alike by leveraging the ecosystem to deliver outstanding services. SOP is central to delivering standard based cost-effective solutions that are simple and long lasting. SoftAtHome solutions are already deployed on over 25 million Home Gateways and Set Top Box throughout the world in multiple broadband and broadcast deployments. The company is headquartered in France with development and sales teams also in Belgium and the UAE. For more information, visit our website at www.softathome.com or follow us @SoftAtHome.
For Press Information Contact:
Marta Twardowska for SoftAtHome
M: +31 621-184-585