IBC 2014, Amsterdam – September 12, 2014 –SoftAtHome, a provider of home operating platforms enabling convergent services for the digital home, will outline major innovations in the field of 4K / Ultra High Definition (UHD) TV with a complete and ready-to-deploy solution including support of 60 frames per second rate.
The FIFA World Cup™ and other events broadcast in 4K have proven that UHD technologies are mature enough for the TV industry to launch new projects. With the 2016 UEFA European Championship and the Summer Olympics in Brazil ahead, UHD is where the market will see a real revolution in immersive TV experience. SoftAtHome is showing demos of its complete end-to-end 4K solution, including HEVC decoding, at a rate of 60 frames per second at IBC. This solution will feature a User Interface designed especially for 4K.
As several experiences conducted by the European Broadcasting Union (EBU) have shown, higher frame rates, starting at 60 fps, are even more appreciated by users than the increased resolution. Improved colours and higher contrast dynamics are also key to really improving TV experience.
“UHD 4K TV in 60 fps presents operators with a great opportunity to create that truly immersive ‘cinema at home’ offering, updating their own devices in the process and fully leveraging their available bandwidth, whether this is over satellite, cable or fibre based IPTV services,” said Arnaud Bensaïd, VP Marketing of SoftAtHome. “UHD will enable operators to monetize their delivery network and differentiate their offer through advanced high quality content services that enhance rather than diminish the primacy of the big screen”.
Meet SoftAtHome on Hall 4 Stand 4A51, IBC in RAI Amsterdam from 12th to 16th of September 2014.
SoftAtHome is an operator-backed software company delivering the best of connectivity, Pay TV and digital services to the home. Through its SOP product SoftAtHome empowers operators to compete against local competition and global players alike by leveraging the ecosystem to deliver outstanding services. SOP is central to delivering standard based cost-effective solutions that are simple and long lasting. SoftAtHome solutions are already deployed on over 20 million Home Gateways and Set Top Box throughout the world in multiple broadband and broadcast deployments. The company is headquartered in France with development and sales teams also in Belgium and the UAE. For more information, visit our website at www.softathome.com or follow us @SoftAtHome.
For Press Information Contact:
Marta Twardowska for SoftAtHome
M: +31 621-184-585